Throughout July, the British Heart Foundation will be launching #TheBigStitch, a national campaign to encourage shoppers to buy clothing from BHF and inject their own fashion flair to it.
With the fashion industry being one of the most wasteful in the world, the BHF wants to motivate all generations to see their shops as a one-stop destination for all their clothing needs. For a whole month, The Big Stitch will challenge style seekers to put their own stamp on their wardrobe.
Participants will be encouraged to post their ‘before’ and ‘after’ pictures on social media throughout July, tagging the BHF and using the hashtag #TheBigStitch. All entries will be in with a chance of winning a special night out at a London West End show with YouTube sensation Just Jodes for the winner and a friend.
From gorgeous dresses to floor length gowns, dapper shirts and striking jumpsuits, BHF shops continually showcase they are a retail destination at the forefront of style and at the forefront of research. Providing not only a daily selection of desirable items, but reminding shoppers that every item bought allows the BHF to carry out life saving research and continue the fight against heart disease.
The Big Stitch will launch from July 1st until July 31st. Entries using the hashtag #TheBigStitch and tagging the BHF will be automatically entered into a competition. Get more info at www.bhf.org.uk/TheBigStitch
Need some sewing hack ideas? Here’s a quick sewing hack for beginner sewists. Find The British Heart Foundation on Facebook, Twitter and Instagram. And don’t forget to share your refashioned items using #TheBigStitch and tagging the British Heart Foundation.