Do you think of your business as a brand? Learn Chiara of Lamplighter London’s top tips for building your brand.
A love of lettering led Chiara Perano-Sotnyk to launch her own illustrated calligraphy business. We sat down with her to find out her top 5 tips for building your brand.
Be clear on what you set out to achieve, and stick to it. From your social media to your packaging and newsletters, if you stay true to your mission, you’re on track with your brand.
Connect with other local businesses. I’ve met so many amazing people who I meet up with to talk shop, swap tips and even trade goods. It’s invaluable to have other businesses on your side, bounce ideas off each other, and it’s really cool to collaborate.
3. Go the extra mile
I learnt how to go the extra mile from my dad. He’s a restaurateur and he makes people’s experiences so enjoyable and personal that customers are all desperate to come back! I try to create the same for my clients: an enjoyable service from our first meeting to the delivery of the final product.
4. Grow with your brand
You don’t need to know everything at once, take the pressure off and do the best you can, just always be open to learning. I know SO much more today than I did a year ago!
5. Be passionate
Finally, love what you do. An oldie but the truest — there is no way you can dedicate so much time to something you don’t believe in, you need to be 100% behind your brand!
Want to find out more? We’ve got a full Q&A with Chiara in Mollie Makes 57, where she talks about her creative secrets, her literary inspiration, the challenges of balancing the creative and practical sides of her role, and how she built her passion into a shining indie brand. The issue’s available to download from Google Play, Zinio or Apple Newsstand.