Colour crush by Gudrun Sjödén

Gudrun Sjödén new collection

This blog post is sponsored by Gudrun Sjödén.

Packed with vibrant colour and exotic prints, the new collection by Gudrun Sjödén is a pure celebration of summer. Just one look at Gudrun Sjödén’s stunning clothing, and it’s clear her travels have greatly influenced her creativity. Everywhere she goes, she collects inspiration and stories, ready to share them with her loyal and growing band of customers. For Gudrun’s new summer collection, it was the pretty island of Mallorca that sparked her imagination.

Gudrun Sjödén new collection

A land of vibrant blue and vivid green, it’s dotted with tropical flowers and the spiky, sculptural shapes of cactus plants. And just like Gudrun’s designs, there’s brilliant colour everywhere. “My trip to Mallorca sowed the seeds for the summer collection,” Gudrun shares. “So many artists have lived and worked here. It filled me with inspiration.” The collection also celebrates the bold and surrealist world of artist Joan Miró.

Delve into Gudrun’s May capsule collection and you’ll find more muted colours. But the gorgeous flowing shapes and exuberant patterns that have become her trademark are still there.

Clothes with a conscience

Gudrun Sjödén new collection

Most importantly for Gudrun, this is Scandinavian design with a green soul. Sustainability runs through every fibre of her clothes, with creations made from organic cotton, linen and lyocell – and only made by suppliers who meet her high standards.

While many high street brands are churning out clothes like there’s no tomorrow, Gudrun is committed to ‘slow fashion’. So her comfortable and highly wearable clothes are designed to stand the test of time, as well as help protect the planet.

Discover the new collections at gudrunsjoden.com or visit the beautiful London concept store at 65–67 Monmouth Street WC2H 9DG. For more fashion inspiration make sure you subscribe to Mollie Makes and follow us on Instagram, Twitter and Facebook.

This blog post is sponsored by Gudrun Sjödén.

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