Tamar of Nest Pretty Things has worked in the creative industry as a fashion editor, stylist and interior designer which has helped her along the path to starting her own business. Her journey proves it’s never too late to do what you love…
Please tell us about your business and how it all started?
Nest Pretty Things is a line of jewellery and accessories that has an eclectic mix of a bohemian vibe with a romantic girly look. I like to change things around a lot and I come up with a new line every few weeks. My collection evolves all the time and try to keep an upbeat look that’s both on-trend and timeless. I also have a line of jewellery and hair accessories for little girls that can be found in my Etsy shop, Nest Pretty Things Kids.
In 2005 when my husband and I were 47 years old we moved from Tel Aviv (where I worked as a fashion editor and photo stylist for 25 years) to a gorgeous rural village on a lake in Vermont. It was a giant move, we had to completely start our life over but we wanted to live in the countryside and leave the big city life behind us. Once in Vermont I started working as an interior designer and in between clients I started knitting. I opened my Etsy shop in 2006 selling knitted hats and slowly grew my accessories line making different things including jewellery which turned into my main business. I left interior design and my Esty shop has been my full-time job for the last 8 years.
Which blog or book would you say was your most useful resource when starting your business?
I can’t think of one thing that helped me out. When I started my Etsy shop in 2006 there was no real help out there and I didn’t know much about the blogging world so I had to learn from my mistakes. Nowadays there are so many resources out there – they would have been very useful at the time – but the roles have reversed and I now give advice and encouragement to new Etsy sellers.
What’s the hardest part of your job?
I must say that I don’t really feel that my job is hard, I love my work! I can get anxious on days when I sell a little less or a few weeks when I don’t feel very creative or don’t have time to sit and design new things but I feel very lucky most of the time.
Any advice for start-ups?
Really knowing your brand is important and absolutely loving what you make and believing in what you sell. On the practical side: take great photos that will stand out, do a lot of social media and remember it takes time to grow a business so invest a little time in moving forward every day. I was lucky to be noticed by blogs and magazines that jump started my shop at an early stage and I engage with my customers all the time on Instagram and Facebook.
What’s the most effective way to get your shop noticed?
I think a good cohesive brand with a great look and pretty photos will be noticed and picked up. When you use social media don’t forget to use hashtags and engage your customers by using offers and giveaways. I also have my customers sign up to my newsletter and find that it really helps and encourages sales by offering a discount coupon or a telling them of a new line of jewellery.
EXCLUSIVE OFFER: Tamar has kindly offered our readers 20% off all Nest Pretty Things products until 15 August 2015. Use the code MOLLIEMAKES to get gems for you and little one’s too at Nest Pretty Things and Nest Pretty Things Kids.
Get Nest Pretty Things’s DIY jewellery tutorial in Mollie Makes 54, out now. Available from all good newsagents, supermarkets and our official online store. Sold out? Download it from Zinio, Google Play or Apple Newsstand.