Top tips for craft businesses
Thinking of starting your own craft business? Lovely Pigeon’s Kirsty Thomas offers her advice
Kirsty Thomas is an illustrator, printmaker and occasional shopkeeper. Her studio, Lovely Pigeon, produces hand-crafted jewellery, paper products and printed homewares.
What business advice can you offer to fellow creatives eager to start out?
• Enjoy what you do. Otherwise, how can you be passionate about it?
• Be as flexible as possible. If you are running a business alone you need to be a jack of all trades
• Give great customer service. Be friendly, positive and helpful… always!
Did you take a business course before starting up Lovely Pigeon?
No, but I had run a fashion label a few years before. So I had a bit of experience, but generally everything was learned on the job. I will say that as tempting as it may be to do the nice, creative bits, don’t neglect the important things like book-keeping and answering emails.
What are your top marketing tools?
I think Twitter and Instagram are invaluable marketing tools. They give you quick access to lots of people and are a great way to show people how things work in Pigeon world. I have grown a great network of designers, journalists and customers through social media.
- Posted at 17.17