Branding isn’t just for big businesses – creating a look for your fledgling company is all about being yourself.
Tatty Devine’s Harriet Vine and Rosie Wolfenden are bossing the quirky-cool laser-cut jewellery scene because they make their own rules. Commitment, passion and confidence in your work is the foundation of any successful business, but it’s easy to move with the trends and lose your focus. We spoke with Harriet and Rosie who told us why… Continue reading
Standing out from the crowd and getting noticed by potential customers can be tricky. However, by using focused hashtags everyone from crafters to small shop owners can increase their online presence leading to those all-important sales. We’ve rounded up the top ten hashtags to get the pennies rolling in… “Hashtags help Etsy sellers to connect to… Continue reading
Being expert stitchers or a pro potter doesn’t mean you can’t wipe the slate clean and take your making in a new (and more profitable) direction. But would you turn your current business on its head to chase your dream? Meet two makers who did just that…
Finding the extra cash to grow your craft business can be tricky if you don’t want to go begging to your bank manager. Whether it’s money to help create a new product or build the workspace of your dreams, crowdfunding is an alternative way to get your fans and fellow crafters to give your business the… Continue reading
Make sure you’re ahead of the game and make the most of every creative opportunity by getting organised.
So you want to become a pro maker? First you need a business idea – we asked the experts how they turned craft into cash
Do you think of your business as a brand? Learn Chiara of Lamplighter London’s top tips for building your brand.
We’ve been loving Pauline Hagan’s colourful, quirky jewellery label, Benu Made, for some time now – so much so, we asked her to design issue 56’s fruity brooch free gift. Pauline recently quit her full-time job and moved out to Prague to concentrate on her craft business, and we were intrigued to find out what… Continue reading
How to sell on Etsy: 10 tips for getting it right from Susannah Bradley, Manager of Etsy’s International Community Programs. Thinking of setting up? Read on