Essential web-writing tips: How to improve your blog posts


Got your own blog or website? Check out our five top tips for producing content that’s friendly to both users and search engines…

1: Create friendly URLs Boost search engine optimisation (also known as SEO) and make your web page’s address easier to remember. For example:

2: Meta description Use the META description [see left] to provide a concise and accurate description of your content. This will entice visitors from the search engine results page. For example: ‘Make the best tasting rich tea biscuits to enjoy with your afternoon cup of tea using our favourite recipe.’

3: Page title Choose something that communicates the topic effectively. Eg: ‘Rich tea biscuit recipe – make the best rich tea biscuits’

4: Page content The first 100 words of content carry more weight and should be used to provide a brief description of your content.

5: Use of images Choose a descriptive filename for images, eg rich-tea-biscuit.jpg. Use the ‘alternative text’ attribute [see left] to describe images. For example: ‘The perfect rich tea biscuit’. Provide an image caption to add context.


Web-writing tips taken from the new Launch A Website bookazine. This practical guide for non-techies contains 228 pages of advice on designing a layout and branding your site, increasing visitors, plus more. Available to buy from all good newsagents, supermarkets and online at our official store now.